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AUSTRALIA’S AUTO PARTS PROFESSIONALS PARTNER WITH SUPERCARS IN 2019

27 02 2019

Burson Auto Parts has joined forces with the 2019 Virgin Australia Supercars Championship, as part of the Australian company’s most extensive motorsport program in its 47 year history. Australia’s preferred supplier of automotive parts, tools and equipment has become the Official Automotive Event Partner across several of the most exciting Supercar rounds of the year. Burson Auto Parts will partner with Supercars for the upcoming Round 1 in Adelaide and across the inaugural Pirtek Perth Supernight event, the Vodafone Gold Coast 600 endurance event and the grand final round, the Coates Hire Newcastle 500. The familiar Burson Auto Parts logo will appear on high profile signage at each of these spectacular Supercar events. Burson Auto Parts blasted its way into the Supercars arena for the first time in 2017 by sponsoring Paul Dumbrell’s Commodore Supercar during his outstanding final two seasons of full-time competition. The Burson Auto Parts sponsored driver (and former member of the company’s executive management team) raced to seven victories and his second consecutive runner-up finish in the Super2 Championship, his car proving to be an incredibly effective billboard for the 180 store strong national auto parts supplier. “Following Paul’s retirement from racing, the next step for Burson Auto Parts was to make this Australian company a part of Australia’s most exciting motor racing events. We are delighted to become the 2019 Virgin Australia Supercars Official Automotive Event Partner across a number of prestigious Supercar events, ensuring that the Burson Auto Parts message remains a part of this country’s most popular motor racing series,” stated Burson Auto Parts General Manager of Sales and Marketing, Anthony Hughes. “This next step in our Supercars marketing program compliments our continuing Australian motorsport sponsorships and forms a great fit to reach the trade and the wider motoring community. We are looking forward to significantly extending the reach of the Burson Auto Parts – The Parts Professionals message during 2019,” Mr Hughes added. Burson Auto Parts continues its series sponsorship of the popular Touring Car Masters Series in 2019, along with the CAMS Rising Star Awards and the CAMS Australian Formula 4 Championship, supporting the development of junior level racing drivers seeking to make their mark in Australian motorsport.

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