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March 6, 2017 – Burson Auto Parts has celebrated the Australian company’s maiden marketing venture into Supercars with a dominating performance at the opening round of the 2017 Dunlop Super2 Series at the Clipsal 500 held from March 3 to 5 in Adelaide.
The Australian automotive trade’s preferred supplier of parts, tools and equipment for more than 45 years has teamed up with the company’s Chief Operating Officer – Specialist Wholesale and highly experienced Supercar driver Paul Dumbrell as primary sponsor of his Commodore in the second tier category of Australia’s premier motor racing series.
Thanks to Dumbrell’s outstanding efforts behind the wheel, Burson Auto Parts’ dream debut in Supercars delivered a pole position, two race wins and one second place finish – along with the opening 2017 Dunlop Super2 Series overall round victory.
“It was fantastic to have such a successful opening round with Burson Auto Parts on my car,” Paul said.
“The car was on the pace from the moment it rolled out of the truck and given how competitive the Dunlop Super2 Series is, I was surprised with how we almost completely clean swept the round. It is going to be a great season and I look forward to ensuring that Burson Auto Parts is leading the way, both on the track and in the boardroom.
“Monday morning executive team meetings are always better after a successful round on the track!” He added.
This is the first time that Burson Auto Parts has formed a marketing alliance with a Supercar team and driver.
Burson Auto Parts’ General Manager of Sales and Marketing, Damien Hill, is delighted with the new 270kph plus billboard for the highly successful automotive parts, tools and equipment supplier, that now includes 156 company owned stores nationwide.
“It is great that we have gained a premier Burson Auto Parts sports marketing platform provided to us by one of our team members, who also happens to be a top flight Supercar driver,” Damien stated.
“Paul was nothing short of superb in the Clipsal 500 opening round, there wouldn’t have been too many people at the event or watching on live national television that did not see the Burson Auto Parts Commodore gain pole position, two wins, a second place and the overall round victory – what a great start! We look forward to an exciting Dunlop Super2 season ahead and to maximising our trade leading brand’s involvement,” He added.
The 2017 Dunlop Super2 Series consists of eight events run in conjunction with the Virgin Australia Supercars Championship from March to November. It is renowned as a successful proving ground for up and coming Supercar drivers and, as is the case for Dumbrell, for main Series Supercar endurance race co-drivers to stay on the pace and sharp all season.
You can follow the progress of the Burson Auto Parts Commodore at the following events during the 2017 season with all Dunlop Super2 Series races broadcast live on Foxsports, with selected rounds also broadcast on Network Ten.
2017 DUNLOP SUPER2 SERIES CALENDAR
R1 Mar 3-5 Adelaide, Adelaide Parklands Street Circuit, SA
R2 April 7-9 Tasmania SuperSprint – Symmons Plains Raceway, TAS
R3 April 21-23 Phillip Island SuperSprint – Phillip Island GP Circuit, VIC
R4 July 7-9 Townsville 400 – Reid Park Street Circuit, QLD
R5 Aug 18-20 Sydney SuperSprint – Sydney Motorsport Park, NSW
R6 Sept 15-17 Sandown 500 – Sandown Raceway, VIC
Non-Championship – Oct 5-8 Bathurst 1000 – Mount Panorama, NSW
R7 Nov 24-26 Newcastle 500 – Newcastle Street Circuit, NSW