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Burson Auto Parts is the destination for the biggest brands

03 09 2012

September 3, 2012 – Burson Auto Parts has been a supplier to the trade for the biggest and most trusted automotive parts brands in the business for decades.

As the demand for the automotive aftermarket’s most enduring and best known replacement parts brands has increased, Burson Auto Parts has developed many long term and mutually successful relationships with these globally renowned brands.

These brands are leaders in the Australian and global aftermarket because they provide total quality. Coupled with the Burson Auto Parts commitment to providing superior customer service and value for money, it makes perfect sense for the company to continue to offer its highly valued trade customers the biggest and most trusted brands in the business, as opposed to opting for lower cost alternatives.

Burson Auto Parts has enjoyed relationships spanning 25 or more years with leading brands such as Dayco, DBA, Tridon, Ryco, Bendix, Mackay Automotive, NGK, Narva, Monroe and Hella along with many others.

According to Burson Auto Parts CEO Darryl Abotomey, “We believe in doing the things that we do best and for us, that is being the supplier of choice for automotive repairers with the highest quality replacement parts and associated products, while the most trusted brands in the business continue to develop their product lines using their technical expertise.”

“These brands didn’t become as strong as they are in the trade by accident. They are all dedicated to optimum product quality and this is why our relationships with them have continued for so many years. We are committed to ensuring that the trade’s most trusted and premium quality brands will always be readily available from Burson Auto Parts. This business philosophy will not change as our trade customers rightly expect the best products, not imitations of them,” Mr Abotomey added.

The criteria of total quality, vast application range and value pricing set aside the big brands from the rest, according to Burson Auto Parts Chief Operating Officer Andrew Schram.

“The main reason behind our highly successful long term relatonships with these trusted brands is that they provide what we call A to Z programs, that is, complete market coverage, along with premium product quality at value pricing. These trusted brands are also the innovators in the business, ensuring that our trade customers have access to the latest developments in technology for their specific workshop requirements,” Mr Schram stated.

“Quality is of major importance as our trade customers don’t want come-backs, they always look for the brands that are trusted and reliable, the brands that have served them and their customers very well for many years,” He added.

There is no doubt that the emphasis that Burson Auto Parts has placed on supplying the trade with the big brands has helped the Australian company to grow to more than 100 stores nationwide (and counting). Burson Auto Parts is all about supplying the highest quality products day in day out and these trusted brand alliances enable it to truly deliver on this promise.

Contact your local Burson Auto Parts store for the biggest and best brands at value prices by calling 1300 287 766 or visit Burson Auto Parts online at www.burson.com.au.

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