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15 03 2018

Australia’s Burson Auto Parts is on track for another record year both on the shop floor and on the track, as the company’s exciting motorsport marketing program kicks into gear across the country.

Headlining Burson Auto Parts’ motor racing involvement in 2018 is the second year of the company’s major sponsorship of Bathurst 1000 Champion driver and 2014 Super2 Series Champion Paul Dumbrell.

The striking matt black Burson Auto Parts VF Commodore Supercar was a fan favourite in 2017 thanks to Dumbrell’s outstanding race performances. Dumbrell, who is also a senior executive of the Bapcor Group, has already started his 2018 title fight strongly, having won two of the three Super2 races held at the Adelaide 500 opening round in March to lead the six round Championship, with all rounds to be held in conjunction with the 2018 Virgin Australia Supercars Championship.

Burson Auto Parts continues its series sponsorship of the highly popular Touring Car Masters (TCM) Series in 2018. Competing across eight rounds in support of the Supercars, this series brings back the muscle cars of the sport from bygone eras, all fitted with modern suspension, powertrain and safety gear to ensure fast, close and exciting racing. The thunderous power and speed of the TCM Series ensures that it is consistently voted by Supercar race fans as the most popular support category of all.

The grass roots level of Australian motorsport is also supported strongly by Burson Auto Parts, whom for a third year will be supporting the CAMS Future Star Awards while also co-presenting the Australian Formula 4 Championship. The CAMS Future Star Awards identify outstanding young motor racing talent through state, national and club level racing category awards. Formula 4 is an international specification open wheeler category that represents a step towards future international competition for talented young racing drivers.

While Burson Auto Parts lends its support to our future motor racing stars, this leading Australian automotive aftermarket company has not forgotten the sport’s heritage and the enduring legacy of its superstar cars and drivers of the past. To this end, Burson Auto Parts also continues to support the Victorian Historic Racing Register (VHRR), with Burson Auto Parts being the naming rights sponsor of one of the nation’s most popular historic racing category events, the Phillip Island Classic, which was held on March 10 and 11. This outstanding event saw record crowds enjoy exciting motor racing from cars and stars of decades gone by, including a full field of ground trembling Formula 5000 cars.

“Motorsport has proven to be a highly effective platform to promote Australia’s preferred trade supplier of automotive parts, tools and equipment to our core market of automotive repairers, along with motoring enthusiasts located across the country,” Craig Magill, Burson Auto Parts Executive General Manager stated.

“We look forward to a safe and exciting season ahead in 2018 to all of our sponsored competitors and categories,” Mr Magill added.

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