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Burson Auto Parts Well On The Way In W.A.

24 05 2016


May, 2016 – Australia’s most trusted automotive trade parts, tools and equipment supplier Burson Auto Parts has made a major impact in the short time that the company has owned and operated its store network in Western Australia.

Currently strategically located in the Perth suburbs of Rockingham, Bibra Lake, Myaree, Belmont, Osborne Park and Malaga, these six initial Burson Auto Parts stores in Perth have immediately established strong and continually growing trade customer relationships.

Ensuring that Burson Auto Parts customers in Perth have immediate access to the parts, tools and equipment that they need is of prime importance to every store. Large stock inventories ensure that customer delays are minimised, despite the geographic location of the Western Australian capital.

Burson Auto Parts has also selected the most experienced personnel from both inside and outside of the company’s human resources base to operate its Perth stores. This has been recognised and appreciated by the company’s new trade customers in the region, many of whom have enjoyed long term relationships with these experienced automotive repair industry professionals through their past careers.

This is a very important facet to doing business with Burson Auto Parts, as it ensures that the same optimum level of customer service, advice and attention to detail received by Burson Auto Parts’ Western Australian customers is no different to the “never say no” high standards that has made Burson Auto Parts Australia’s most trusted trade supplier of parts, tools and equipment over more than four decades.

Each of the six Burson Auto Parts stores in Perth has conducted highly successful trade night BBQ functions, with the Rockingham store welcoming more than 100 customers to enjoy an evening of networking, supplier interaction and prize giveaways. The Burson Auto Parts Perth store trade nights have proven invaluable in introducing the company to its local trade customer base, while also networking with colleagues in a social atmosphere.

Burson Auto Parts has also established important vocational institution relationships in Western Australia. The Perth store network directly supplies premium quality workshop equipment from the vast Burson Equipment range that meets and exceed the stringent safety, reliability and functionality requirements of MTA WA.

Although surrounded by competitor stores, the large Burson Auto Parts store in Belmont has gained a strong and loyal customer base in its relatively short tenure in the East Perth suburb. A measure of the efficiency of the Belmont team is the high level of repeat business and constantly rising rate of new trade accounts being established.

Ensuring that each Burson Auto Parts store in Perth establishes links within its local community is also an important part of the company’s footprint in Western Australia.  Burson Auto Parts has commissioned a mobile event unit that can be easily towed to community, sporting and customer events, equipped with BBQ facilities, promotional merchandise and giveaways.

Burson Auto Parts Osborne Park became a part of the local RSL’s Anzac Day commemorations using the Burson Auto Parts events trailer, while the Malaga store has used it to assist in raising funds for their local RSL’s Charity Golf Day and it has also been utilised at local car club shows and rallies. In fact it is rare to see the Burson Auto Parts mobile event unit unused on any given weekend!

According to John Wood, Burson Auto Parts’ Western Australia State Manager, the company has been welcomed by the local automotive aftermarket industry with open arms.

“It has been truly remarkable to witness the immediate impact that Burson Auto Parts, as a new entrant to the Western Australian automotive aftermarket, has made in less than one year. While being well established across the Nullabor for almost half a century, Burson Auto Parts and our way of doing business is completely new to this part of the country and the growth that we are experiencing across our Perth store network has been very impressive. Our dedication to the trade, always first and foremost, along with the level of service that we provide to our trade customers, has been a definite differentiating factor according to our customers,” Mr Wood stated.

“It is our goal to continually raise the standards of service, parts inventory, delivery efficiency and value for money for the automotive repairers and associated industries of Perth, mirroring the benchmarks that have already been set by our truly national company,”

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