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Lucky Burson Auto Parts customers enjoy New York City trip of a lifetime

12 07 2018

Nine lucky Burson Auto Parts trade account customers have enjoyed the trip of a lifetime at New York City, simply for purchasing premium quality parts from Penrite, Tridon, NGK, KYB, DBA, Dayco, Premier Auto Trade (PAT), Ryco, SuperPro, Bendix, Narva, Projecta and JAS Oceania from February to April 30 this year.

The spread of randomly drawn winners saw nine Burson Auto Parts customers from Western Australia, Queensland, New South Wales and Victoria travel to the Big Apple for an unforgettable seven nights in New York City.

The Burson Auto Parts trade promotion winners flew Premium Economy to the United States and stayed at the funky Hudson Hotel, located right in the centre of New York City on 58th Street, with all breakfasts and dinners included.

Burson Auto Parts left no stone unturned to ensure that this would be a unique and unforgettable visit to the Big Apple for all of the promotion winners, several of whom had never been overseas prior to becoming a Burson Auto Parts trade promotion winner.

The trip highlights included a spectacular helicopter flight around Liberty Island and New York City along with going to see a classic Baseball match between local heroes the New York Mets and West Coast arch rivals, the LA Dodgers.

The Burson Auto Parts New York City promotion winners also saw one of the world’s greatest rock bands, U2, performing live at the legendary Madison Square Garden. This was followed by a visit to New York City’s Broadway to enjoy the stage version of the hilarious “School of Rock” theatre show.

The jet-set Burson Auto Parts promotion winners also visited world famous New York City landmarks including Wall Street, the New York Stock Exchange, the Empire State Building, and the Brooklyn Bridge, while also taking in plenty of famous New York cuisine along the way.

The Burson Auto Parts group of Australians also paid their respects at New York City’s 9/11 Memorial / Ground Zero during the trip.


According to Peter Cheney, Burson Auto Parts General Manager – Merchandise, this was a highly enjoyable and an unforgettable trip for all involved.

“We are delighted with the success of this Burson Auto Parts trade promotion and we were even more pleased to have nine of our customers enjoy such an action and activity packed trip to one of the world’s most amazing cities. Everyone had a fantastic time and it was great to have assembled such a great promotion that included 13 of our most popular aftermarket brands.” Mr Cheney said.

“Burson Auto Parts has definitely raised the bar considerably when it comes to exciting trade promotions,” He added.

The Burson Auto Parts New York City trade promotion was made possible by the involvement of the following leading brands from 11 suppliers; Penrite, Tridon, NGK, KYB, DBA, Dayco, Premier Auto Trade (PAT), Ryco, SuperPro, Bendix, Narva, Projecta and JAS Oceania.

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