At Burson, we are proud to celebrate our partnership with Bridgestone and their remarkable achievements in 2024, particularly the prestigious Bridgestone Select Tyre & Auto DRIVEStore of the Year award. Our sponsorship of this award exemplifies the strength of our collaboration and shared devotion to excellence in the automotive industry.

We have been a key supplier and partner to the award-winning Bridgestone Select Tyre & Auto stores across Australia, providing premium quality parts and components that enable their teams to deliver the outstanding service they're recognised for. Burson has been there every step of the way, ensuring the Bridgestone Select Tyre & Auto network has access to the right part at the right time.

Bridgestone Select Tyre & Auto Tapping, WA, claimed the coveted title of ‘2024 Store of the year’.  Angela Barclay, Franchisee of Bridgestone Tapping said “We have a lot of recurring customers here, and they are always coming back saying how much they enjoy our customer experience and how they trust us with their car”.

A Partnership Built on Shared Values

The Burson and Bridgestone partnership goes beyond mere transactions. We share core values of integrity, quality, and a customer-first service attitude.

“Bridgestone are such a progressive company in terms of the customer experience. Transparency and trust are the key words to the relationship that we have with this network.” Liz Carter, National Channel Manager said.

Looking Forward

As Bridgestone continues to set benchmarks for customer excellence in Australia's automotive industry, Burson remains committed to growing alongside them. The partnership between Burson and Bridgestone is built on mutual respect, shared goals, and a dedication to supporting Australian motorists through quality products and exceptional service.

“It comes from our store network, making the effort with the Bridgestone Select Tyre & Auto stores and building that partnership.  We are proud of being part of that journey.” Liz stated.

Bridgestone understands that delivering a great customer experience depends on transparency and trust.  Burson takes pride in being a part of that process.  The transformative effect that BSelect are having on the customer experience is something that Burson is proud to be a part of.  Our industry will be all the better for it.