Burson Celebrates 55 Years of Supporting the Australian Automotive Trade
3rd February 2026
We have officially launched our 55-Year Anniversary celebration. This marks over half a century of supporting the Australian automotive trade and the thousands of mechanics, workshops and industry partners who have grown alongside the brand.
To celebrate 55 years of supporting the trade, this year’s campaign theme “Our Story Is Your Story” is a year-long tribute to the people, the trade and the communities that have shaped Burson from 1971 into what it is today.
A Milestone Built on Trust
What started off with selling a small range of automotive accessories to service stations and automotive outlets around Melbourne, has grown into Australia’s leading supplier of automotive parts, tools and equipment for the trade. With all the growth and years of knowledge and reliability, one thing never changed. Our commitment to being the number one trusted trade partner for the Australian automotive aftermarket.
“For more than five decades, Burson has been deeply committed to supporting Australian workshops” said Fiona Gotas, Group Marketing and Communications Manager at Burson Auto Parts.
“Our 55th anniversary is an opportunity to acknowledge the people behind the industry, the mechanics, workshop owners, suppliers and our team members who have trusted us and grown with us. Our Story Is Your Story speaks to that shared legacy.”
Introducing Our 55-Year Anniversary Identity
We’ve unveiled a fresh 55- Year anniversary logo that honours our heritage while looking firmly to the future. Staying true to our iconic Burson blue, the design blends tradition with modern energy.
You’ll see this anniversary identity across our digital platforms, marketing campaigns, supplier partnerships and at industry events throughout 2026.
What This Celebration Represents
This celebration isn’t just about looking back, the celebration shines a light on how Burson has grown alongside mechanic’s and workshops who’ve trusted us every step of the way with our reliable services.
Above all, the milestone reinforces our commitment to the values that have defined us for 55 years: providing our high-quality service, industry knowledge and reliability in delivering parts on time every time.
What’s Ahead in 2026
The celebration extends right through 2026, with an exciting program designed to bring the trade community together.
- Industry events with presence at Australian Auto Aftermarket Expo & integrated brand experiences across the country
- Trade activation initiatives focused on rewarding customer loyalty and providing great value to workshops
- Motorsport partnerships, celebrating our shared passion for performance and Australian Motorsport
- A special promotion that features a much loved, iconic global brand
Built With the Trade, For the Trade
As we celebrate 55 years, one thing remains clear. Our story has always been built alongside the trade, for the trade. And the next chapter is just getting started.
“This year is about recognising where we’ve come from and, just as importantly, where we’re headed” added Fiona. “We’re proud of our history and energised by what lies ahead.”