Burson Auto Parts today announces the launch of its new national brand campaign, ‘Servicing The Trade Since 1971’, a tribute to the resilience, skill and everyday dedication of Australia’s workshop owners, mechanics and automotive professionals.

The campaign reinforces Burson’s long-standing commitment to supporting the trade with the parts, tools, equipment and expert service needed to keep Australian vehicles and workshops moving.

At the heart of the campaign is a powerful brand film that reflects a simple truth: Burson understands the daily challenges of running and working in a workshop. From tight turnaround times to sourcing the right parts at speed, the campaign speaks directly to the realities faced on the workshop floor. “We understand the challenges and what’s needed to be reliable every single day. We’ve been by your side at every turn, supporting the trade since 1971.”

The campaign positions Burson not just as a supplier, but as a trusted trade partner, one that empowers workshops with a comprehensive range of quality parts, tools and equipment. The Burson store network has a team of parts and equipment experts who understand the trade, paired with a nationwide distribution network delivering quickly and reliably.

Backing the People Who Keep Australians Moving

For over five decades, Burson has been embedded in the Australian automotive industry. This campaign builds on that legacy, amplifying the brand’s role in supporting the livelihoods of mechanics and workshop businesses across the country.

“This campaign is about recognising the people behind the tools… the mechanics, workshop owners and apprentices who keep Australians moving every day,” said Fiona Gotas, Group Marketing Communications and Marketing Manager for Bapcor trade. “We’re proud to stand alongside them, not just as a supplier, but as a partner who understands their business and helps them get the job done.”

A Fully Integrated National Campaign

‘Servicing The Trade Since 1971’ will be activated through a multi-channel approach designed to reach Burson’s broad audience including team members and suppliers to customers on the workshop floor. While the campaign honours Burson’s heritage, it also looks forward and reinforces how the business is continuing to evolve alongside the trade.

“We’ll keep your workshop advancing today and prepared for tomorrow. Because at Burson, we’ll get it sorted.”