Burson Makes It’s Mark at AAAE 2026
21st May 2026
The Australian Auto Aftermarket Expo 2026 has wrapped up, and what an unforgettable three days it was. From the 14th to the 16th of May at the Melbourne Convention & Exhibition Centre, the industry came together. With a record-breaking over 15,000 visitors across three days, it was the biggest year of the Expo yet, and a clear sign that Australia's automotive aftermarket industry is stronger and more passionate than ever. We are proud to have been part of it.
Two Big Reveals from Burson
AAAE 2026 was the stage for two major brand announcements for us. Firstly, we launched our new brand campaign, for over five decades Burson has been beside workshops right across the country, through the generations and through countless jobs. This campaign is a celebration of that journey and a reminder of the commitment we make every single day: to keep your workshop moving.
Our other big reveal was introducing your workshop sidekick….Ezy! Our online parts ordering system EzyParts now has a face and a voice and is here to make your life easier. Whether it's ordering parts at speed or accessing a wealth of diagnostic information with a single click, Ezy has got your back. Keep your eyes out for him, you'll be seeing a lot more of Ezy in the months ahead!
The Show Floor
Our stand was buzzing across all three days. Our equipment team ran live demonstrations showcasing the latest and greatest tools and equipment for mechanics, giving visitors a hands-on look at what's new. We also showed off just how smooth and powerful the EzyParts platform is.
And it wasn't all business! Our stand had something for everyone, with plenty of people stopping by to shoot some basketball hoops and taking some photos with Mr.Monopoly. It was exactly the kind of energy that makes the Expo so special.
Supporting the Next Generation with Flying Spanners
Burson Auto Parts was proud to be a sponsor of the Flying Spanners. One of the most exciting and crowd-pleasing events at the entire Expo. The competition puts the next generation of automotive technicians to the test, with apprentices going head-to-head in a series of fast-paced practical challenges that push both their physical and mental sharpness to the limit.
To everyone who stopped by Stand K14, watched a demo, had a chat, shot some hoops, or simply said hi, thank you. With 15,000 visitors, 400+ brands, and world-class training all under one roof, AAAE 2026 was the biggest and best edition yet, and we were proud to be a part of every moment of it.