There is no other trade show on the planet like this, with over 2,200 exhibitors and a huge crowd of 160,000 attendees, including our Burson Auto Parts team.

It was an opportunity to take 23 store managers who achieved top sales results including support staff to see the world’s best automotive machines, products, training, and demos on display at Las Vegas Convention Centre.

The team spent the week travelling through the heart of Las Vegas, eager to attend the event. SEMA delivers enormous branding and product line ups from the world’s best, with cars built to within an inch of it’s chassis.

So what did we take away from SEMA?

Bruce Lobley, Burson Mornington Store Manager, touched on his time in Vegas “It was in one word fantastic! To collaborate and bond with other store managers from all over Australia and find out how different locations implemented different solutions in our business was great. To top it off, SEMA was eye-opening. I especially enjoyed the equipment demonstrations, they provided great information on product knowledge, and I will forever be grateful for this experience.”

The team grabbed this opportunity with both hands, by collaborating with various international product managers from companies such as Brembo, Hunter Engineering, Haltech, Hoonigan and more, gaining knowledge that will impact them greatly back home.

Well done to all store managers and support stuff for attending, bring on 2024!